Business Model

Carla Fernandez is a true example of craftsmanship coexisting with business. The fashion house offers sophisticated and contemporary fashion which allows for Mexican textile traditions to resurge. They are dedicated to preserving and revitalising the textile legacy of indigenous and mestizo communities of Mexico. As their indigenous communities have a rich heritage of handmade textiles and centuries-old techniques.

The brand's approach revolves around sustaining ancient indigenous techniques and collaborating with the local craftsman. They are encouraged to work with artisans to solve problems related to business and design. The crafts are produced locally and in the authentic way.

The brand collaborates by learning traditional techniques and designing luxury products inspired from them and inculcating the techniques. Some designs surge from the need to save traditional handicrafts business from the fast paced profit focused industry.They are known as a small house with a big voice.

Sabina Rahimova discussed the triple bottom line: the People, Planet, Profit nourishing all three will lead to a conscious business. CSR and ESG are business models which make brands accountable for their impact. The third party certifications like B Corp certification, Fashion transparency index , good on you, compare ethics etc are Environmental Social Governance. However, not all certifications could be accepted due to transparency of their measurement process.

Both the number of ethical shoppers and the demand for sustainable clothes are rising. Because of this, a lot of businesses want to get on board and hide behind labels, promises, and other greenwashing tactics. Smaller ethical clothing companies are at a disadvantage since they cannot afford to pay for these certifications, but they can still engage with outside vendors to demonstrate their accountability. Being always sceptical and inquisitive helps it become simpler to shop more ethically and sustainably.